# What does Analytics show?

Views, link taps, contact card saves and which links people use, over the last 7 or 30 days, with the countries, devices and sources they came from. If you own NFC tags, taps on them are counted too.

Everything is counted without cookies, so the numbers are counts of taps and visits, not of people. See [why you can’t see who visited](https://thetap.shop/docs/who-visited-my-page).

- **Pro** adds which tag got the taps, and shop views, taps and top products.
- **Premium** adds detail for every product and category, 90 days of history, a comparison with the period before, and CSV export.

Part of: [Analytics](https://thetap.shop/docs/feature/analytics.md)

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Source: https://thetap.shop/docs/analytics-explained
Updated: 2026-10-24