# Loyalty cards

A stamp card your customers keep in Apple or Google Wallet. Staff scan it at the till and press once per stamp, and the last stamp gives them a reward to use on the spot. Nobody downloads an app.

## Plans

- Free: 30 customers holding a card
- Pro: 75 customers
- Premium: 150 customers, raised on request, plus tiers

In the dashboard: Loyalty cards

## Set it up

1. Go to Loyalty cards and press Turn on.
2. Set how many stamps earn a reward, and write the reward.
3. Pick the card colours and the stamp drawing.
4. Open the staff app and scan a customer’s card to give the first stamp.

## Every option

| Option | What it does | Default | Plans |
| --- | --- | --- | --- |
| Stamps for a reward | How many stamps fill a card, 3 to 20. | 10 | All |
| Reward | What a full card gives, shown on the card and at the till. | Not set | All |
| Rewards expire after | Days a reward can be used after it is earned. | 30 days | All |
| Most rewards a customer can hold | Unused rewards one customer can bank, 1 to 5. With that many waiting, the next reward waits until they use one. | 3 | All |
| Delete unused cards after | How long a card can go without a stamp before it is deleted. Cards holding a reward are kept. | 365 days | All |
| Card colours | Background, text and label colours on both wallets. | Your brand colour | All |
| Stamp drawing | Dots, or one of 21 icons. iPhone draws them; Android shows the count, such as 3/10. | Dots | All |
| Which tag they tap | Shown only when you own a Loyalty tap. | — | All |
| Tiers | Named levels by rewards earned, each with a perk and colour. | Off | Premium |

Each option has its own anchor, such as https://thetap.shop/docs/feature/loyalty#stamps-for-a-reward.

## What customers see

A card in their wallet, updating on its own as staff stamp it, and a reward to use at the till when it fills. Your page can carry a Loyalty card button, and thetap.shop/your-name/loyalty lets them add the card before their first visit.

## Limits and downgrades

When the limit is reached, new customers see that cards are full and everyone holding one keeps collecting. A card’s first stamp takes a place; a deleted card frees it. Cards keep working on every plan.

## Questions

- [How do loyalty cards work?](https://thetap.shop/docs/loyalty-cards-how-they-work.md): Customers keep a stamp card in Apple or Google Wallet. Each visit, you or your staff scan the card to add a stamp, or they tap your Loyalty tap tag; the card updates and notifies them. The stamp that fills the card adds a reward to their rewards and the card starts again. Staff watch them use rewards at the till.
- [How do I turn on loyalty cards?](https://thetap.shop/docs/turn-on-loyalty-cards.md): Go to Loyalty cards and press Turn on. No tag is needed: you or your staff add stamps by scanning a customer's card in the staff app. A Loyalty tap, the NFC tag customers tap themselves, is optional and can be ordered from the same screen.
- [What do the loyalty card settings do?](https://thetap.shop/docs/loyalty-card-settings.md): Stamps needed sets how many stamps fill a card (3 to 20). Delete unused cards after sets how long a card can go without a stamp. Rewards expire after sets how long a reward lasts. Most rewards a customer can hold (1 to 5) caps how many unused rewards one customer can bank.
- [How do I design my loyalty card?](https://thetap.shop/docs/loyalty-card-design.md): In Loyalty cards, pick the card’s background, text and label colours and the drawing used for each stamp: dots, or one of 21 icons such as a coffee cup or scissors. The preview shows the card as an iPhone and as an Android phone draw it.
- [How do loyalty rewards work?](https://thetap.shop/docs/loyalty-rewards.md): The stamp that fills a card adds a reward to the customer’s rewards, and the card starts again straight away. Rewards wait until used, up to the most you allow (1 to 5). With that many waiting, the stamp that would earn another is held back until they use one.
- [Can staff add a stamp by scanning a customer’s card?](https://thetap.shop/docs/scanning-customer-cards.md): Yes. Open the staff app (Loyalty cards → Open the staff app) signed in as your shop, signed in as a team member, or on a device you paired in Team (under a team member, or as a shared device). Scan the QR code on the customer’s loyalty card and their card opens with an Add a stamp button. Each press adds one stamp.
- [How many customers can have my loyalty card?](https://thetap.shop/docs/loyalty-card-limits.md): Free covers 30 customers holding a card at once, Pro 75 and Premium 150. A place is taken by a card’s first stamp, and a card deleted for not being used frees its place.
- [Can customers get my loyalty card without tapping?](https://thetap.shop/docs/loyalty-card-page.md): Yes. Your page has a loyalty card page at thetap.shop/your-name/loyalty where customers can add the card before their first visit. Put a Loyalty card button on your page from Links → Add a link, or from Loyalty cards.
- [What happens to loyalty cards if my plan changes?](https://thetap.shop/docs/loyalty-cards-after-downgrade.md): Every plan includes loyalty cards, so cards keep working after a downgrade. If you switch loyalty cards off, the same pass in each customer’s wallet shows your shop card instead, and their stamps are kept. Switch back on and every card returns where it was.

---
Source: https://thetap.shop/docs/feature/loyalty
Updated: 2026-10-24