# How do I send a message to my customers’ phones?

On Pro and Premium, open Loyalty → Messages, write a short message such as “Half-price cake today”, and pick a day and time. Everyone with your loyalty card in their wallet gets it as a notification on their phone’s lock screen, on iPhone and Android.

- **How many:** 2 a week on Pro, one a day on Premium.
- **Length:** up to 120 characters, so it fits on a lock screen.
- **When:** your usual time is saved (8:00 to start), and messages go out within about a quarter of an hour of it, in your shop’s time zone.

The latest message also stays on the back of the card. Customers who turned off notifications for the pass won’t get the alert, but will see the message there. Only people who have your [loyalty card](https://thetap.shop/docs/loyalty-cards-how-they-work) get it.

Part of: [Messages and the nearby alert](https://thetap.shop/docs/feature/messages.md)

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Source: https://thetap.shop/docs/wallet-messages
Updated: 2026-10-24