# What is The Tap Shop?

The Tap Shop gives a business one page at thetap.shop/your-name with everything a customer needs in one tap: links, a menu, reviews, a contact card they can save, opening hours, directions and a loyalty card. Customers reach it by tapping an NFC tag, scanning a QR code or following a link.

It is built for a café, salon, barber, shop or anyone who meets customers in person. A customer standing at your counter taps your stand with their phone, and your page opens straight away: no app, no sign-up, nothing to type.

From the page they can:

- follow you on Instagram, TikTok, WhatsApp and the rest,
- leave a review, see the menu, book or order,
- save your details to their phone contacts in one tap,
- add your card, or a loyalty card, to Apple or Google Wallet,
- see if you are open now and get directions.

You run it from a dashboard with a live preview. Getting started takes about five minutes: see [how to create your page](https://thetap.shop/docs/create-your-page).

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Source: https://thetap.shop/docs/what-is-the-tap-shop
Updated: 2026-10-24