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Privacy policy

Effective date: 10 August 2026

1. Introduction

Welcome to The Tap Shop.

The Tap Shop (“us”, “we”, or “our”) operates thetap.shop (hereinafter referred to as “Service”).

Our Privacy Policy governs your visit to thetap.shop, and explains how we collect, safeguard and disclose information that results from your use of our Service.

We use your data to provide and improve Service. By using Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Our Terms and Conditions (“Terms”) govern all use of our Service and together with the Privacy Policy constitutes your agreement with us (“agreement”).

2. Definitions

  • SERVICEmeans the thetap.shop website operated by The Tap Shop.
  • PERSONAL DATAmeans data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  • USAGE DATAis data collected automatically either generated by the use of Service or from Service infrastructure itself (for example, the duration of a page visit).
  • COOKIESare small files stored on your device (computer or mobile device).
  • DATA CONTROLLERmeans a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your data.
  • DATA PROCESSORS (OR SERVICE PROVIDERS)means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
  • DATA SUBJECTis any living individual who is the subject of Personal Data.
  • THE USERis the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

3. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

4. Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • 0.1. Email address
  • 0.2. First name and last name
  • 0.3. Phone number
  • 0.4. Address, Country, State, Province, ZIP/Postal code, City
  • 0.5. Cookies and Usage Data

We use your email address to run your account: to sign you in, to tell you about your page, your plan or a payment, and to deliver something you have bought. We do not send marketing email and there is no newsletter. If that ever changes we will ask you to opt in first, and every such message will carry an unsubscribe link.

Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access Service by or through any device (“Usage Data”).

For a visit to somebody’s page that Usage Data is deliberately narrow. One row is recorded per action, holding: what happened (a page opened, a link tapped, a contact card saved, a shop opened, a product tapped), when, which link or product it was, a single word for where you arrived from (instagram, search, direct and so on), a two letter country code, and one of two words for phone or computer.

Three things are absent from it, and their absence is the design rather than an oversight:

  • We do not store your IP address in any form: not stored, not hashed, not shortened. Our host derives the two letter country code from it before the request reaches us, and we receive only those two letters.
  • We do not store the full referrer. It is reduced to a source name before it is written down, because a full address can carry search terms, campaign codes and sometimes a username.
  • We do not create any identifier for you. No device id, no visitor id, nothing joining one row to another. We therefore cannot count visitors, tell a new one from a returning one, or follow anybody between pages, and neither can a page owner.

Ordinary server logs kept by our host for security and diagnostics are separate from this, play no part in the counts a page owner sees, and are held under that host’s own retention rules.

Location Data

We never ask your device for your location. Service does not call your browser’s location feature, so you will not see a permission prompt from us and we hold no Location Data.

The only geography we hold is the two letter country code described above, which our host works out from the network your request arrives on. It is a country and nothing narrower: not a city, not an area, not a position.

Cookies

If you are visiting somebody’s page, we set no cookies at all. Not one. That is why nothing on this site asks you to accept anything: there is nothing to accept. Our cookie notice says the same at more length.

The only cookie we set, and the only one:

  • 0.1. A session cookie, when you sign in. Set by our authentication provider so you stay signed in while you use your dashboard. It is strictly necessary for the service to work, which is the one category that needs no consent. Sign out and it is cleared. Never sign in and it is never set.

We use no advertising cookies, no analytics cookies, no tag manager, and no beacons, tags or tracking scripts. Nothing on a page you visit reports back to a third party.

Separately, your own browser remembers whether you chose light or dark and which prompts you have dismissed in your dashboard. Those live in your browser’s storage, are never sent to us, and clearing your browser data removes them.

Other Data

There is none. We do not collect your date of birth, place of birth, sex, passport details, citizenship, national insurance or other taxpayer number, marital status, family members, or education or employment records. None of it is a field in the product and none of it is a column in our database.

What we hold is what is listed above and nothing further: your account details, whatever you chose to publish on your own page, the narrow per-action counts, and, if you have bought something, that order.

5. Use of Data

The Tap Shop uses the collected data for various purposes:

  • 0.1. to provide and maintain our Service;
  • 0.2. to notify you about changes to our Service;
  • 0.3. to allow you to participate in interactive features of our Service when you choose to do so;
  • 0.4. to provide customer support;
  • 0.5. to gather analysis or valuable information so that we can improve our Service;
  • 0.6. to monitor the usage of our Service;
  • 0.7. to detect, prevent and address technical issues;
  • 0.8. to fulfil any other purpose for which you provide it;
  • 0.9. to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
  • 0.10. to provide you with notices about your account and/or subscription, including expiration and renewal notices, email-instructions, etc.;
  • 0.11. we do not use it to send you marketing. If we ever offer news or special offers by email, it will be opt-in and separately asked for;
  • 0.12. in any other way we may describe when you provide the information;
  • 0.13. for any other purpose with your consent.

6. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

7. Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

The Tap Shop will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

8. Disclosure of Data

We may disclose personal information that we collect, or you provide:

0.1. Disclosure for Law Enforcement.

Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.

0.2. Business Transaction.

If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data may be transferred.

0.3. Other cases. We may disclose your information also:

  • 0.3.1. to our subsidiaries and affiliates;
  • 0.3.2. to contractors, service providers, and other third parties we use to support our business;
  • 0.3.3. to fulfill the purpose for which you provide it;
  • 0.3.4. for the purpose of including your company’s logo on our website;
  • 0.3.5. for any other purpose disclosed by us when you provide the information;
  • 0.3.6. with your consent in any other cases;
  • 0.3.7. if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

9. Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

10. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

We are based in the United Kingdom, so the regime that applies to us is the UK GDPR and the Data Protection Act 2018. The rights below are those rights. If you are a resident of the European Union or European Economic Area, the EU GDPR gives you the same set, and we treat both the same way.

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please email us at hello@thetap.shop.

In certain circumstances, you have the following data protection rights:

  • 0.1. the right to access, update or to delete the information we have on you;
  • 0.2. the right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete;
  • 0.3. the right to object. You have the right to object to our processing of your Personal Data;
  • 0.4. the right of restriction. You have the right to request that we restrict the processing of your personal information;
  • 0.5. the right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format;
  • 0.6. the right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information;

Please note that we may ask you to verify your identity before responding to such requests. Please note, we may not able to provide Service without some necessary data.

You have the right to complain to a supervisory authority about our collection and use of your Personal Data. In the United Kingdom that is the Information Commissioner’s Office, at ico.org.uk. If you are in the EEA, it is your own national data protection authority. We would rather you told us first, and we will try to put it right.

11. Your Data Protection Rights under the California Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivable the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy.

According to CalOPPA we agree to the following:

  • 0.1. users can visit our site anonymously;
  • 0.2. our Privacy Policy link includes the word “Privacy”, and can easily be found on the home page of our website;
  • 0.3. users will be notified of any privacy policy changes on our Privacy Policy Page;
  • 0.4. users are able to change their personal information by emailing us at hello@thetap.shop.

Our Policy on “Do Not Track” Signals:

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

12. Your Data Protection Rights under the California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to learn what data we collect about you, ask to delete your data and not to sell (share) it. To exercise your data protection rights, you can make certain requests and ask us:

0.1. What personal information we have about you. If you make this request, we will return to you:

  • 0.0.1. The categories of personal information we have collected about you.
  • 0.0.2. The categories of sources from which we collect your personal information.
  • 0.0.3. The business or commercial purpose for collecting or selling your personal information.
  • 0.0.4. The categories of third parties with whom we share personal information.
  • 0.0.5. The specific pieces of personal information we have collected about you.
  • 0.0.6. A list of categories of personal information that we have sold, along with the category of any other company we sold it to. If we have not sold your personal information, we will inform you of that fact.
  • 0.0.7. A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with.

Please note, you are entitled to ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to the personal information we collected about you in the previous 12 months.

0.2. To delete your personal information. If you make this request, we will delete the personal information we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your personal information, you may not be able to use certain functions that require your personal information to operate.

0.3. To stop selling your personal information. We don’t sell or rent your personal information to any third parties for any purpose. We do not sell your personal information for monetary consideration. However, under some circumstances, a transfer of personal information to a third party, or within our family of companies, without monetary consideration may be considered a “sale” under California law. You are the only owner of your Personal Data and can request disclosure or deletion at any time.

If you submit a request to stop selling your personal information, we will stop making such transfers.

Please note, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require the usage of your personal information to function. But in no circumstances, we will discriminate against you for exercising your rights.

To exercise your California data protection rights described above, please send your request(s) by email: hello@thetap.shop.

Your data protection rights, described above, are covered by the CCPA, short for the California Consumer Privacy Act. To find out more, visit the official California Legislative Information website. The CCPA took effect on 01/01/2020.

13. Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

14. Analytics

We use no third-party analytics service. There is no Google Analytics, no advertising pixel and no tag manager anywhere on Service. The counts a page owner sees are computed by us, from the narrow per-action rows described in section 4, and never leave our own systems.

15. CI/CD tools

We may use third-party Service Providers to automate the development process of our Service.

16. Behavioral Remarketing

We do not do this. We run no remarketing, we buy no advertising that targets you because you visited, and we work with no advertising vendors. Nothing about your visit is shared for anyone’s advertising, ours included.

17. Payments

We may provide paid products and/or services within Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Where you buy a digital product listed on somebody’s page, we are the seller and the merchant of record. The payment is taken on our own account, not theirs, and the person who listed the product is not asked to hold a payment account of their own. Your contract for that product is with us. Terms and Conditions section 9 sets this out in full.

For such a purchase we hold your email address, what you bought, the amount, our payment processor’s reference for the payment, and a random download token. We keep your email address because the commonest problem with a download is that the email did not arrive, and it is what lets the link be sent again.

What the person who listed the product can see. We tell them that a sale was made, what it was, what they earned and the email address it was delivered to, so that they can answer a buyer who says their download never came and so they can reconcile what they are paid. They do not receive your payment details, which we do not hold either.

18. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

19. Children’s Privacy

Our Services are not intended for use by children under the age of 13 (“Child” or “Children”). Between 13 and 18, an account should be set up with a parent or guardian, as section 13 of our Terms sets out.

We do not knowingly collect personally identifiable information from Children under 13. If you become aware that a Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from a Child without a parent or guardian’s consent, we take steps to remove that information from our servers.

20. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

21. Contact Us

If you have any questions about this Privacy Policy, please contact us by email: hello@thetap.shop.

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